Chief one of the specialized skills your business should outsource, you must outsource SEO content writing.
Writing SEO content is just a specialization that marries insight from two important areas: how the human psyche works, and how search engines crawl. Quite simply, the science of keyword analysis put on the art of human communication.
SEO content development is more important than ever
It’s been maligned and misunderstood as attempting to “game” search engines, but is it really an evil word, “SEO”? No.
In line with the Wikipedia SEO content definition:
Se optimization (SEO) is the procedure of affecting the visibility of a web site or a website in a search engine’s “natural” or un-paid (“organic”) search results. Generally speaking, the sooner (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
As long as there are search engines, content will need to be optimized for search engines. As search engines are more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s the best thing for people all.
Now – a lot more than before Google’s revolutionary algorithm changes of recent months – our likelihood of ranking high are much better than ever. seo The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. However, you still do have to know how search engines “think”, if you intend to score well with them and attract more traffic to your websites.
Is “outsource” an evil word, then?
Since SEO content writing is this important and specialized skill, is it a mistake to outsource it?
Yes – in the event that you outsource such crucial work to a part-timer exercising of his parents’bedroom halfway across the world. But if you hire an expert to supply a well-defined product in to a well honed workflow: No, it’s definitely no mistake.
Outsourcing can open an entire world of talent at your disposal, for a fraction of the expense of traditional employment. And because of the internet, you can quickly and easily take advantage of the global outsourcing company boom.
It was once that you may just write keyword rich content and rank well
Do you know what those appear to be:
“Dog training trainers are always looking to discover the best dog training resources they can find. Unfortunately, dog training resources are not always offered by dog training pet stores. However, at dogtraining.com, you will find all your puppy training needs at our dog training website.”
Not just is copy like that annoying as heck to see, but it now gets penalised by Google’s algorithms.
Google is always trying to get its search engine to think a lot more like an individual – maybe 1 day it will, and “SEO content” only will be called “content “.But until that day comes, when, SEO will always be an essential significance of all businesses online.
- Keyword stuffing is dead.
- Indiscriminate backlinking is dead.
- Deceptive methods are dead.
- But SEO is alive and kicking harder than ever, especially with LSI.
LSI isn’t a drug, but it’s a cure.
Today, search engines make use of a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the entire theme of a body of copy, the way people normally talk.
So, instead of ranking articles centered on keywords, Google now ranks articles for using the main element phrases that real people use when they talk about certain subject.
Which means today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way an individual speaks – since it uses the actual phrases that a real person would use.
3 reasoned explanations why you will need outsourced content:
1. It keeps your content writing fresh
Writing new SEO content on a regular basis is not an easy task, but a separate SEO Content Writer can give you fresh SEO copy regularly, no problem.
2. Content writing for social media marketing has gone SEO as well
Social media marketing marketing begins with solid SEO content. How so? You need individuals to tweet, like, share and otherwise upvote your content. Which they can only do if:
- Your content is fantastic and
- They could find your great content
An excellent SEO Content Writer hits both targets.
This goes for content writing for Facebook, Google+, blogs – everything.
3. Premium content is even central to video – which will be skyrocketing in importance
Videos are derived from scripts and introduced by copy on web pages, whether your own or on YouTube. This copy should be SEO copy.
What do you need to successfully outsource?
1. A well-defined workflow, eg, a web site into that you simply simply plug and play solid content
2. A willingness to take advantage of a world of top talent – not just what is found in your particular geographical location
3. Expert SEO Content Writers who are well versed using what works in SEO today
There’s a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s search engine algorithms, whereas general writing is not.
Additionally, for English content, you intend to make sure that you hire English-speaking writers. Native English-speaking writers can offer you an edge that non-native speakers can’t.
Sidebar: Are you currently a Web design or SEO agency?
Do you offer an SEO reseller programme and maybe even run a turnkey SEO outsourcing agency? Professional writers can allow you to with white label SEO content.
Let’s say that you provide a complete marketing solution for online. This could include website content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a custom for the website design, a webmaster to take care of the hosting, a marketer to oversee the advertising campaigns and an author to supply copy for the Web assets.
It pays to really have a dedicated professional in each role; with outsourced SEO services, you are able to afford to hire a separate SEO Content Writer, not just general purpose writers.